Whenever people talk about SEO and getting on the top of the rankings, they automatically imagine grinding their way to the top.
I can’t really blame them.
That’s how it was done in the past.
It was all about choosing the right keywords, creating multiple pieces of content on different platforms, and maybe buying backlinks here and there.
While this method still works and is the method of choice for a number of SEO agencies and their clients, some people might not have the time, money, and patience to wait for 6 whole months, just to see results.
At this point you might be getting too excited over there saying “This guy probably has a shortcut for all of us!”
Well, it’s not really much of a shortcut.
I just see it as a more practical way of doing SEO in the modern world.
1. The Power of Guestographics
Gone are the days when the content of choice for websites and blogs were walks of text chock full of keywords.
It was both easy and hard to rank back then.
Easy, because you only had to have more articles with more keywords than your competition.
What made it hard was the fact that although people saw your website first on the search engine results, they would probably be discouraged by the content they saw.
It has always been clear since the start, content is king.
While getting a fast website with a friendly user interface really helps, people would still prefer a site or page that can give them value.
This value usually comes in the form of information.
Due to this, there’s a need for a new way to deliver content to visitors.
Then came Guestographics.
You might have seen a few of them to this day, they are visual representations of knowledge, data or information.
Image: Your Guide to ranking in 2018
In a nutshell, guestographics are just infographics created with the sole purpose of being used by other sites for backlinks in the form of guest posts.
The whole idea of an infographic and/or guestographic is to deliver the data your visitors are looking for quickly and with minimum distractions.
By visualizing data, your readers can easily see patterns or trends in the information you are presenting.
As a result, they can quickly understand and absorb what you are trying to tell them.
If done right, a guestographic readable within 5 minutes can contain all the relevant information of a 10-minute read.
With people so busy these days, cutting your reading time by half is the dream.
Well, now that you mention it.
We should all go with Guestographics, right?
But using Guestographics is not as easy as getting a designer to draw it all out for you.
As a matter of fact, there are tons of Guestographics from hundreds of SEO agencies lying around the Internet with zero visibility.
Because they are bad.
2. Doing Guestographics Right
While there is great potential in using Guestographics in your content plan, you should do it right if you want to maximize its benefits.
Of course you can always get a guy from Fiverr to create an infographic about “Why Bears Love Honey”, but that’s not really a surefire way to get bear enthusiasts to visit your website.
There’s really no shortcut in creating Guestographics.
If you want to create one that will speak your message as a business while offering value to your readers, you have to play by the rules.
Lucky for you we’ve simplified it for you.
A lot of people believe that it’s all bright and flashing lights when it comes to Guestographics and this is why a lot of Guestographics go to waste.
No matter what “experts” tell you, design plays very little in the success of an infographic.
The part you have to focus on should be the topic.
Fortunately, this makes it easier for you.
First you need to think of a topic (alternatively, you can do a keyword search for the most searched for topic or “question”) that’s popular in your niche.
Let’s take the video game niche as an example.
For this niche, one nice topic that might be interesting enough can be “is it better to play video games with the lights on or off?”
(Note that this is just an example, don’t tell me it’s not really a good topic down at the comments because I am literally laughing at the idea right now.)
Next, do a quick search of the topic on your favorite search engine.
If it’s a fairly popular topic, you might see your biggest competitors ranking for it.
The first thing you need to do is to check the top results.
Do you, as a video game enthusiast, see the results presented to you as sufficient?
Most of the time, the results that come up are either outdated, lacking, or simply uninspired.
This is where you come in. You can now offer a fresh take on the topic with an infographic.
You don’t even have to dig that far to look for material.
Just take what other people are saying and turn it into an easily digestible image.
“But getting a guestographic can set me back by a couple hundred dollars”
The truth is, if you can’t do the infographic yourself then you will probably need to shell out some dough.
Don’t worry though, this will be the last time you will be spending money for this campaign.
For the amount of free backlinks you will be getting, it’s going to be worth every penny.
3. Supporting the Infographic
Having a great infographic won’t ensure your dominance.
You might have the world’s best infographic and it would still be useless unless you learn how to “market” it.
Marketing your infographic is basically just shopping your infographic to people who might be interested in it.
In the case of the example we made above, you can check out the list of video gaming blogs and rank them accordingly.
After that, you have to contact them one by one if they are interested in your infographic.
You can start with popular personal blogs or well-known websites in your niche.
Note that you have to approach them in a friendly and non-aggressive way.
Although your ulterior motive is for you to urge them to use your infographic, you should do it in a way that they don’t feel like you are selling it to them.
A sample email can go something like this:
See how the email is not too pushy and has no links whatsoever?
This gives the receiver an idea that you just have something of value for them and they can choose whether to take it or not.
One thing you have to remember is that there is no perfect email.
This means you might not get replies every time.
But it’s alright.
Getting 10 replies out of 100 emails is still great in the grand scheme of things.
Once you get a reply, you must make sure you do everything you can to make the publishing of your infographic to be as painless as possible.
You can even go as far as to offer to make the introduction yourself.
Doing this step benefits you and the blog owner.
When you make the introduction, you get the chance to put in a link to your website.
That’s 1 niche-relevant, white hat link for your website.
For the blog owner, it will be as easy as copy pasting your introduction then uploading the infographic.
It’s basically a free post for them.
4. Guestographics and Backlinks
The beauty of using Guestographics to gain new backlinks for your website is that if you do it right, it’s going to do it’s job with minimal effort.
For example, once you get a fairly well known site to publish your guestographic, smaller sites will be interested in using it as well.
If you get lucky, having multiple sites giving you backlinks for one guestographic within a few weeks is possible.
Not too much, but you have to remember that these are all natural white-hat backlinks that Google loves.
If you want to be ahead, you don’t go for the number of backlinks.
Instead, you go for quality backlinks that tells Google how much of an authority you are on your niche.
While the techniques and practices of getting backlinks from one guru to another SEO agency may vary, the aim should always be the same – get quality backlinks from websites that Google trusts.
Using guestographics is just one of the many methods of staying on top of the game of SEO.
Just remember that quality should be your top priority.
One good guestographic can get you more results than a boatload of crappy ones.
So if that means investing more in one, go for it.
It’s going to pay for itself within a couple of weeks.