How to Create a Successful Guestographic Campaign?
Guestographics are a combination of infographics and guest blogging, and are used to draw traffic to a website, blog or store, and help it to get the backlinks and ranking that it deserves.
It is possibly Brian Dean of Backlinko who coined this term and used it for the first time, and it has caught on ever since with SEO experts and online marketers.
Brian Dean implemented the guestographic concept to increase his website traffic by 175.59% across search engines in a span of 1 month.
Find out how you can create a successful Guestographic campaign for your business.
1. Make a stunning Infographic
A picture says a thousand words.
Visually attractive images are deemed to be more effective and influential to online users.
Infographics are images that contain to the point information.
People choose them over plain text, as these make reading more creative, interesting and enjoyable.
For your infographic to be attractive and easy to share, you have to ensure that it is informative and attention grabbing.
With the guestographics strategy, Brian now ranks at #1 for “on-page SEO”, which is a high volume keyword.
2. Choose a relevant topic
You have to design the graphic with a lot of care, if you wish to make it a viral one.
First of all, you need to choose a topic that is relevant and is attention-grabbing for the public.
It should be a subject that online users want to know more about.
You need to include great and unique information, but ensure that there is not an overcrowding of details that would make it difficult to read.
Including 7 – 10 points in an infographic would make it sufficiently crisp and tight with the necessary information.
With the guestographics strategy, Mike Bonadio generated 15% higher organic traffic and 1,117 social media shares in 2 weeks.
3. Look for targeted links
Once you have the infographic published on your website, it is important for you to look for targeted links that can be shared with others.
The process is quite convenient.
All that you need to do is enter your infographic topic on the search engine box and press on ‘Search’.
This will yield many links and blogs associated to your topic where your infographic can be shared.
It is important to ensure that these are high-quality links.
4. Have them view your infographic
You may directly send a basic email and request them to have a look at your infographic.
Personalize your mail for each blog / website owner and praise him / her for his work as well as the subject that he is trying to promote.
Inform them what makes your infographic so relevant, as well as why it can be very effective.
Offer them support with some free content from your website, and give the blog / site owners reason enough to include your infographic.
5. Add relevant backlinks
The backlinks obtained from infographics, or the ones that are known as “embed links”, are not often valued by Google.
At any time anyone embeds an infographic on his website, the links get displayed automatically and continuously.
In guestographics, the best thing is possibly the fact that there is no need to include any embed link that can be found at the lower part of the page.
You can instead embrace the backlinks by including only relevant content – or a contextual link having more effectiveness as compared to an embed link.